We can’t stress enough the importance of sharing regular, relevant content to engage your target audience and raise your institution’s online profile. After all, this is what will ultimately help convert those prospective students into enrolled ones. But with so much content marketing advice out there, it can sometimes feel like information overload. So, let’s break it all down into the three most significant strategies you should be focusing on.

1. Share engaging video content

Video is an immensely powerful medium for storytelling and capturing the attention of potential students. Education providers should focus on sharing a range of video content, including school or campus tours, student testimonials, course previews, and even educational webinars. This highly-engaging, sharable content can provide a glimpse into your institution’s unique selling points, as well as establish the key ingredient of authenticity in your marketing strategy.

2. Create search engine optimised blog posts

A well-crafted blog is the cornerstone of any successful content marketing strategy. Education providers should aim to craft informative and engaging blog posts that address the common concerns and interests of their target audience. What's more, by optimising these posts for search engines (SEO), you can improve your online visibility and attract potential students actively researching their options.

3. Boost your social media presence

Social media platforms are the perfect medium for education providers to connect with prospective students in a more informal and dynamic setting. By sharing insights and behind-the-scenes snapshots, institutions can encourage a sense of community and build relationships with their audience. Additionally, engaging with students’ comments and questions can further strengthen these connections.

Focusing on these three key content marketing strategies will help education providers position themselves as thought leaders in the industry, ultimately driving student enrollment. Want to offload your content marketing needs to experts in the international education industry? Talk to Schools & Agents today!

Written by Stephanie Clark